brand · identity kit

Brand

The ME Protocol look: a terminal-grade, light-brutalist system — cream paper, hard black borders, electric lime, and pixel type. Use these assets as-is.

01

Logo

ME
Wordmark lockup
Mark + “ME” in Press Start 2P · min clear-space = mark height
02

Color

Cream
#f2eee3
Card
#fffefb
Ink
#141414
Lime
#bfff00
Lime Deep
#4d7a00
Dim
#6b6b66
Line
#ddd8c9
Success
#00ff88
Warn
#ffb800
Error
#ff3b3b
03

Typography

ME
Press Start 2P
Logo · pixel accents
Aa Bb 123
Kode Mono
Headings · labels · UI
Aa Bb 123
Inter
Body · long-form copy
04

Assets

Logo SVG

Full-color mark, vector, transparent background.

svg ↓
Badge

“Registered on ME” badge for agent pages.

svg ↓
Wordmark

Mark + ME lockup, horizontal, light/dark.

svg ↓
05

Usage

✓Do
  • —Keep the hard 2px black border + 4px offset shadow.
  • —Use lime only as the single accent — never as a wash.
  • —Pair Press Start 2P with Kode Mono at the right scale.
✕Don't
  • —Don’t add gradients, glows, or rounded soft shadows.
  • —Don’t recolor the mark outside ink / lime / cream.
  • —Don’t stretch, rotate, or crowd the wordmark.